Sony’s popular α7R III and α7 III full-frame cameras will both receive enhanced Real-time Eye AF performance with new version 3.0 software. This will be available in AF-C mode with a simple half-press of the shutter button. Real-Time Eye AF for animalsv will also be available. Additionally, the cameras will receive interval recording functionality that will allow for the very simple creation of time-lapse movies . The new feature can be set for anywhere between 1 and 60 seconds, with a total number of shots from 1 to 9999. AE tracking sensitivity can also be adjusted to ‘High’, ‘Mid’ or ‘Low during interval recording, allowing for reduced changes in exposure over the shooting interval.
Gain control of expressive freedomWith outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like.
Rendering scenes in realistic detailA newly developed back-illuminated image sensor and evolved image processing system fulfill various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.
Newly developed sensor, evolved image processor
The latest technology achieves stunning processing speedA new version of the 24.2-megapixel4 Exmor R™ CMOS sensor, now featuring back-illuminated structure, is combined with the latest BIONZ X™ image processing engine and front-end LSI, and this combination achieves data readout speed that is two times faster5 and data processing capability that is 1.8 times higher5.
Back-illuminated full-frame sensor
Higher sensitivity and readout speedThe camera’s 35mm full-frame CMOS image sensor with back-illuminated structure enhances light collection efficiency, expands circuitry scale, and, with the help of a copper wiring layer that contributes to quicker data transfer, outputs data at very high speed, while minimising noise to reveal fine details in every picture.
Reducing noise in high-resolution images
Up to 1.5-stop improvement in image qualityStandard ISO range is extended to ISO 100-51200 (expandable to ISO 50-2048006 for stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise and image deterioration.
Dynamic range of up to approx. 15 stopsApprox. 15-stop dynamic range7 at low-sensitivity settings is achieved, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging.
Faithful colour reproduction
More accurate colour reproduction straight out of the cameraColour reproduction performance is dramatically enhanced, giving subjects that you capture more natural colour that is faithful to how the colours look in real life. Skin tones in portraits, blue skies in landscapes, and vivid hues in still life images look very realistic as a result.
Steadier shots with 5-axis stabilisationThe latest high-precision stabilisation uses stabilisation unit and gyro sensors and algorithms to achieve a 5.0-step8 shutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses, and delivers excellent performance.
14-bit RAW output for rich gradationsFor smoother, more natural gradation, the latest BIONZ X image processor and front-end LSI process image signals in 16-bit form. This processor also allows 14-bit RAW9 data output, even when in silent or continuous shooting mode10.
4D FOCUS — AF performance evolvesAF performance is improved using the same AF advancements as in the α9 and applying it optimally, so once the α7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won’t easily let them go.
4D FOCUS: Stunning wide coverage
693. Remarkable number of phase-detection AF pointsThis camera features 693 phase-detection AF points11 covering approx. 93% of image area plus 425 densely positioned contrast-detection AF points12 to improve focus.
4D FOCUS: Fast AF speed
Up to two times faster AF performanceCombining focal-plane phase-detection AF for excellent speed and tracking plus high-precision contrast-detection AF, Sony’s sophisticated Fast Hybrid AF can capture fast-moving subjects in razor-sharp images. This system advances performance to double AF speed13.
4D FOCUS: Steadfast tracking
Enhanced AF tracking for swiftly moving subjectsThe AF performance inherited from the α9 accounts for AF tracking with enhanced precision for continuous shooting of quick action. With faster image sensor readout, even complex subject motion can be tracked and sudden movements can be predicted with great precision, allowing you to capture decisive moments.
Reliable AF down to EV-3 brightnessAdvanced AF algorithms contribute to high AF precision down to light levels as low as EV-314, for more reliable autofocus in dark scenes.
Focal-plane phase-detection AF supports A-mount lenses693-point focal-plane phase-detection AF not only covers a wide area and responds instantly — it offers the benefits of high tracking performance even with an A-mount lens mounted via mount adaptor LA-EA3.
Eye AF revolutionises portraitureWith the α7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture.
Focus control via touch screenThe α7 III has Touch Focus function, and a Touch Pad function for you to fingertip-drag the focus frame intuitively while using the viewfinder.
AF in Focus MagnifierUse autofocus for stills while focus area is magnified in viewfinder/monitor, and magnify view after autofocusing. This is ideal for focusing on a small area and other precision-focus photography.
More versatile AF settings all aroundAF tracking sensitivity for stills is adjustable in five steps. AF areas/points are changeable as you switch between horizontal and vertical orientation. Focus point settings can be assigned to custom buttons.
Fast continuous shooting captures the height of a momentThe α7 III can shoot in a continuous burst at up to 10 fps with AF/AE tracking1 and up to 8 fps burst shooting when shooting with live-view mode. The camera also supports silent shooting17 at up to 10 fps with AF/AE tracking at maximum resolution.
Confidence-boosting continuous shootingCapture an instant action with continuous shooting of up to 10 fps — or 8 fps for live-view shooting — with AF/AE tracking1. Up to approximately 177 JPEG (standard) images, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst.
Shoot continuously in absolute silenceThis camera allows silent shooting17 at up to 10 fps with AF/AE tracking1. Silence is critical for various scenes, when even slight noise can mean missing a chance at an ideal shot.
Anti-flicker shootingArtificial lighting flicker is detected and the shutter is timed to minimise possible exposure and colour inconsistency in images shot at high shutter speeds, as well as between continuous shots.
Better operation during continuous shootingGroups of shots taken in continuous mode can be reviewed, deleted or protected quickly. You can access a menu screen and change settings20, as well as operate image playback during data writing.
High-resolution 4K HDRAs well as new capability of recording stunning 4K movies2 through 2.4-times21 higher oversampling, the camera features a new HLG (Hybrid Log-Gamma) picture profile, supporting instant HDR workflow.
Image resolution uncompromised
Full-pixel readout without binning for high-resolution 4K moviesFull-pixel readout without binning in 35mm full-frame mode makes it possible to condense approx. 2.4 times21 the data required for 4K movies (QFHD: 3840 x 2160), minimising moiré and jaggies. Full-frame or Super 35mm mode can be selected as needed. Furthermore, 4K recording2 employs XAVC S format at bitrates as high as 100 Mbps.
More comprehensive autofocus performance
Improved Fast Hybrid AF for movie recordingFast Hybrid AF with focal-plane phase-detection AF and contrast-detection AF locks onto and smoothly tracks moving subjects. A wide AF area similar to that for still images is now available for movies too. Reduced low-end AF drive speed allows more pronounced slow focus effects. Freedom to match focus response to specific scenes is enhanced overall.
HLG (Hybrid Log-Gamma)3 for instant HDR workflowA new HLG picture profile supports instantaneous HDR workflow. Movies recorded in HLG picture mode will appear true-to-life with minimised black-crush or blown highlights that can deteriorate gradation and details, without colour grading.3
[1] High flexibility to fine-tune images as desired (colour grading required)
[2] Instant high-quality image (colour grading not required)
Supports S-Log3 and Slow and Quick MotionS-Log3 improves gradation from shadows to mid-tones and widens dynamic range up to 14 stops. Also, select a frame rate from 1 to 120/100 fps23 for up to 60x quick motion and 5x slow motion.
Reliable features and operation in a compact bodyThe α7 III’s operability is enhanced by fast control during shooting, dazzlingly clear views through the Tru-Finder, versatile connectivity, extended shooting endurance from various power sources, plus high durability and resistance to wet and dusty conditions.
Longer battery life to shoot for more professional lengthsThe α7 III can use a NP-FZ100 battery with approx. 2.2 times as much capacity as a NP-FW50 battery, allowing you to shoot up to approximately 710 photos24 with one full charge. BC-QZ1 optional battery charger allows quicker charging than charging via USB.
Dual media slots, UHS-II supportWith two media slots, including one that’s UHS-II-compatible for fast data writing, the α7 III can simultaneously or relay record, separate RAW/JPEG data and stills/movies, and copy data between cards.
My Menu: faster to your favouritesRegister up to 30 frequently used items on the new My Menu for instant recall. You can create and customise an optimal menu for your own convenience.
Rating functionWith rating function, you can rate recorded still images from 1 to 5 stars anywhere right on the spot, using the playback screen to perform the function if it is assigned to a custom button.
New Imaging Edge software suite from SonyImaging Edge software suite can maximise image quality, improve production efficiency and help you finely adjust RAW-based images. Use its “Remote” to remotely control shooting while monitoring scenes via live-view PC screen; “Edit” to develop RAW data into high-quality photos; and “Viewer” to view, rate and select photos from a list of shots.29
Included in box
1x ILCE7M3B.CEC Sony a7 Mark III
1x SEL24105G.SYX lens
Specifications
Lens
Lens Compatibility
Sony E-mount lenses
Lens Mount
E-mount
Image Sensor:
Aspect Ratio
3:2
Number Of Pixels (Effective)
Approx. 24.2 megapixels
Number Of Pixels (Total)
Approx. 25.3 megapixels
Sensor Type
35mm full frame (35.6×23.8mm), Exmor R CMOS sensor
Anti-dust System
Charge protection coating on optical filter and image sensor shift mechanism
35mm full frame L: 6000 x 4000 (24M), M: 3936 x 2624 (10M), S: 3008 x 2000 (6.0M), APS-C L: 3936 x 2624 (10M), M: 3008 x 2000 (6.0M), S: 1968 x 1312 (2.6M)
Image Size (Pixels) [16:9]
35mm full frame L: 6000 x 3376 (20M), M: 3936 x 2216 (8.7M), S: 3008 x 1688 (5.1M), APS-C L: 3936 x 2216 (8.7M), M: 3008 x 1688 (5.1M), S: 1968 x 1112 (2.2M)
8 types: Posterization (Colour), Posterization (B/W), Pop Colour, Retro Photo, Partial Colour (R/G/B/Y), High Contrast Monochrome, Toy Camera (Normal/Cool/Warm/Green/Magenta), Soft High-key , Rich- tone Monochrome
Creative Style
Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn leaves, Black & White, Sepia, Style Box (1-6), (Contrast (-3 to +3 steps), Saturation (-3 to +3 steps) Sharpness (-3 to +3 steps))
Off, Dynamic Range Optimizer (Auto/Level (1-5)), Auto High Dynamic Range (Auto Exposure Difference, Exposure Difference Level (1-6 EV, 1.0 EV step))
Colour Space
sRGB standard (with sYCC gamut) and Adobe RGB standard, compatible with TRILUMINOS Colour
14bit Raw
Yes
Uncompressed Raw
Yes
Recording (Movie):
Recording Format
XAVC S, AVCHD format Ver. 2.0 compliant
Video Compression
XAVC S: MPEG-4 AVC/H.264, AVCHD: MPEG-4 AVC/H.264
Audio Recording Format
XAVC S: LPCM 2ch, AVCHD: Dolby Digital (AC- 3) 2ch, Dolby Digital Stereo Creator
Colour Space
xvYCC standard (x.v.Colour when connected via HDMI cable) compatible with TRILUMINOS Colour
Picture Effect
Posterization (Colour), Posterization (B/W), Pop Colour, Retro Photo, Partial Colour (R/G/B/Y), High Contrast Monochrome, Toy Camera (Normal/Cool/Warm/Green/Magenta), Soft High-key
Creative Style
Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn leaves, Black & White, Sepia, Style Box (1-6), (Contrast (-3 to +3 steps) Saturation (-3 to +3 steps), Sharpness (-3 to +3 steps))
XAVC S 4K: 3840 x 2160 (30p, 100M), 3840 x 2160 (24p, 100M), 3840 x 2160 (30p, 60M), 3840 x 2160 (24p, 60M), XAVC S HD: 1920 x 1080 (120p, 100M), 1920 x 1080 (120p, 60M), 1920 x 1080 (60p, 50M), 1920 x 1080 (30p, 50M), 1920 x 1080 (24p, 50M), 1920 x 1080 (60p, 25M), 1920 x 1080 (30p, 16M), AVCHD: 1920 x 1080 (60i, 24M, FX), 1920 x 1080 (60i, 17M, FH)
Image Size (Pixels), Pal
XAVC S 4K: 3840 x 2160 (25p, 100M), 3840 x 2160 (25p, 60M), XAVC S HD:1920 x 1080 (100p, 100M), 1920 x 1080(100p, 60M), 1920 x 1080 (50p, 50M), 1920 x 1080 (25p, 50M), AVCHD:1920 x 1080 (50i, 24M, FX), 1920 x 1080 (50i, 17M, FH)
3840 x 2160 (25p), 1920 x 1080 (50p), 1920 x 1080 (50i), 1920 x 1080 (24p), 1920 x 1080 (60p), 1920 x 1080 (60i), 3840 x 2160 (30p), 3840 x 2160 (24p), YCbCr 4:2:2 8bit / RGB 8bit
SLOT1: Slot for SD (UHS- I/II compliant) memory card, SLOT2: Multi slot for Memory Stick Duo/SD (UHS-I compliant) memory card
Recording Mode On 2 Memory Cards
Simult. Rec (Still), Simult. Rec (Movie), Simult. Rec (Still/,Movie), Sort (JPEG/RAW), Sort (Still/Movie), Auto Switch Media (On/Off), Copy
Noise Reduction:
Noise Reduction
Long exposure NR: On/Off, available at shutter speeds longer than 1 sec., High ISO NR: Normal/Low/Off
White Balance:
White Balance Modes
Auto / Daylight / Shade / Cloudy / Incandescent / Fluorescent /,Warm White / Cool White / Day White / Daylight/ Flash / Underwater / Colour Temperature2500 to 9900K& colour filterG7 to M7 (57-step), A7 to B7 (29-step)/ Custom
Awb Micro Adjustment
Yes G7 to M7, 57- step A7 to B7, 29-step
Priority Set In Awb
Yes
Bracketing
3 frames, H/L selectable
Focus:
Focus Type
Fast Hybrid AF (phase-detection AF/contrast-detection AF)
Focus Sensor
Exmor R CMOS sensor
Focus Point
35mm full frame: 693 points (phase-detection AF), APS-C mode with full frame lens: 299 points (phase-detection AF), with APS-C lens: 221 points (phase-detection AF) / 425 points (contrast-detection AF)
Focus Sensitivity Range
EV-3 to EV20 (ISO100 equivalent with F2.0 lens attached)
Wide (693 points (phase- detection AF), 425 points (contrast-detection AF)) / Zone / Center / Flexible Spot (S/M/L) /Expanded Flexible Spot/ Lock-on AF ( Wide / Zone / Center / Flexible Spot (S/M/L)/Expanded Flexible Spot)
Other Features
Eye-start AF (only with LA- EA2 or LA-EA4 attached (sold separately)), Lock-on AF, Eye AF, AF micro adjustment with LA-EA2 or LA-EA4 (sold separately), Predictive control, Focus lock, AF Track Sens, Swt.V/H AF Area, AF Area Regist
+/- 5.0EV (1/3 EV, 1/2 EV steps selectable) (with exposure compensation dial: +/- 3EV (1/3 EV steps))
Exposure Bracketing
Bracket: Cont., Bracket: Single, 3/5/9 frames selectable. With 3 or 5 frames, in 1/3, 1/2, 2/3, 1.0, 2.0, or 3.0 EV increments, with 9 frames, in 1/3, 1/2, 2/3, or 1.0 EV increments
AE Lock
Locked when shutter button is pressed halfway. Available with AE lock button (On/Off/Auto)
Exposure Modes
AUTO (iAuto), Programmed AE (P), Aperture priority (A), Shutter-speed priority (S), Manual (M), Movie (Programmed AE (P) / Aperture priority (A) / Shutter-speed priority (S) / Manual (M) ), Slow & Quick Motion (Programmed AE (P) / Aperture priority (A) / Shutter-speed priority (S) / Manual (M) ), Scene Selection
Iso Sensitivity (Recommended Exposure Index)
Still images: ISO 100- 51200 (ISO numbers up from ISO 50 to ISO 204800 can be set as expanded ISO range.),AUTO (ISO 100- 12800, selectable lower limit and upper limit), Movies: ISO 100-51200 equivalent(ISO numbers up ISO 102400 can be set as expanded ISO range.), AUTO (ISO 100-12800, selectable lower limit and upper limit)
Anti-flicker Shoot
Yes
Scene Selection
Portrait, Sports Action, Macro, Landscape, Sunset, Night Scene, Night Portrait
Viewfinder:
Viewfinder Type
1.3 cm (0.5 type) electronic viewfinder (colour), XGA OLED
Number Of Dots
2 359 296 dots
Brightness Control (Viewfinder)
Auto/Manual (5 steps between -2 and +2)
Colour Temperature Control
Manual (5 steps)
Field Coverage
100%
Magnification
approx. 0.78 x (with 50mm lens at infinity, -1m-1)
Dioptre Adjustment
-4.0 to +3.0m-1
Eye Point
Approx. 23mm from the eyepiece lens, 18.5mm from the eyepiece frame at -1m-1 (CIPA Standard)
Display Contents
Graphic Display, Display All Info., No Disp. Info., Digital Level Gauge, Histogram
Lcd Screen:
Monitor Type
7.5cm (3.0-type) type TFT
Number Of Dots
921,600 dots
Touch Panel
Yes
Brightness Control
Manual (5 steps between -2 and +2), Sunny Weather mode
Adjustable Angle
Up by approx. 107 degrees, Down by approx. 41 degrees
Display Selecter (Finder/lcd)
Yes (Auto/Manual)
Real-time Image Adjustment Display (Lcd)
On/Off
Quick Navi
Yes
Focus Magnifier
Yes (35mm full frame: 5.9x, 11.7x, APS-C: 3.8x, 7.7x)
Zebra
Yes (selectable level + range or lower limit as custom setting)
Modes: Face Priority in AF (On/Off), Face Priority in Multi Metering (On/Off), Regist. Faces Priority (On/Off), Face registration, Max. number of detectable: 8
Others
Touch Focus: Yes (Available with LCD monitor or Viewfinder operation), ISO AUTO Min. SS, Bright Monitoring, Set File Name, FTP Transfer Func., Help guide, Area Setting, Shop Front Mode, Video Light Mode, Zoom Ring Rotate
Shutter:
Type
Electronically-controlled, vertical- traverse, focal-plane type
Shutter Speed
Still images: 1/8000 to 30 sec, Bulb, Movies: 1/8000 to 1/4 (1/3 steps), up to 1/60 in AUTO mode (up to 1/30 in Auto slow shutter mode),
Flash Sync. Speed
1/250 sec
Electronic Front Curtain Shutter
Yes (ON/OFF)
Silent Shooting
Yes (ON/OFF)
Image Stabilization:
Type
Image Sensor-Shift mechanism with 5- axis compensation (Compensation depends on lens specifications)
Compensation Effect
5.0 stops (based on CIPA standard. Pitch/yaw shake only. With Planar T* FE 50mm F1.4 ZA lens mounted. Long exposure NR off.)
Flash Control:
Control
Pre-flash TTL
Flash Compensation
+/- 3.0 EV (switchable between 1/3 and 1/2 EV steps)
Flash Bracketing
3/5/9 frames selectable. With 3 or 5 frames, in 1/3, 1/2, 2/3, 1.0, 2.0, 3.0 EV increments, with 9 frames, in 1/3, 1/2, 2/3, 1.0
JPEG Extra fine L: 163 frames, JPEG Fine L: 172 frames, JPEG Standard L: approx. 177 frames, RAW: 89 frames, RAW & JPG: 79 frames, RAW (Uncompressed): 40 frames, RAW (Uncompressed) & JPG: 36 frames
Self-timer
10 sec. delay/5 sec. delay/2 sec. delay/Continuous self-timer (3 frames after 10 sec. delay/5 frames after 10 sec. delay/3 frames after 5 sec. delay/5 frames after 5 sec. delay/3 frames after 2 sec. delay/5 frames after 2 sec. delay)/Bracketing self-timer
Playback:
Photo Capture
Yes
Modes
Single (with or without shooting information Y RGB histogram & highlight/shadow warning), 9/25-frame index view, Enlarged display mode (L: 18.8x, M: 12.3x, S: 9.4x), Auto Review (10/5/2 sec, Off), Image orientation (Auto/Manual/Off selectable), Slideshow, Folder selection (Date/ Still/ AVCHD/XAVC S HD/XAVC S 4K), Forward/Rewind (movie), Delete, Protect, Rating, Disp Cont Shoot Grp
Interface:
Pc Interface
Mass-storage, MTP, PC remote
Multi / Micro Usb Terminal
Yes
Usb Type-c Terminal
Yes (SuperSpeed USB (USB 3.1 Gen 1) compatible)
Nfc
Yes (NFC forum Type 3 Tag compatible), One-touch remote, One- touch sharing
Wireless Lan (Built-in)
Wi-Fi Compatible, IEEE 802.11b/g/n (2.4GHz band), View on Smartphone, Remote control via Smartphone, Send to Computer, View on TV
Bluetooth
Yes (Bluetooth Standard Ver. 4.1 (2.4GHz band))
HD Output
HDMI micro connector (Type- D),BRAVIA Sync (Control for HDMI), PhotoTV HD, 4K movie output/4K still image PB
Multi Interface Shoe
Yes
Mic Terminal
Yes (3.5 mm Stereo minijack)
Headphone Terminal
Yes (3.5 mm Stereo minijack)
Vertical Grip Connector
Yes
PC Remote
Yes
Audio:
Microphone
Built-in stereo microphone or XLR-K2M/XLR-K1M/ECM-XYST1M (sold separately)
Speaker
Built-in, monaural
Print:
Compatible Standards
Exif Print, Print Image Matching III, DPOF setting
Custom Function:
Type
Custom key settings, Programmable Setting (Body 2 sets /memory card 4 sets), My Menu, Reg Cust Shoot Set
Approx. 115 min (Viewfinder) / Approx. 125 min (LCD monitor) (CIPA standard)
Battery Life (Movie, Continuous Recording)
Approx. 200 min (Viewfinder) / Approx. 210 min (LCD monitor) (CIPA standard)
Internal Battery Charge
Yes (Available with Multi/Micro USB Terminal or USB Type-C Terminal)
Power Consumption With Viewfinder
Still images: approx. 3.2W (with FE 28-70mm F3.5-5.6 OSS lens attached), Movies: approx. 4.9W (with FE 28-70mm F3.5-5.6 OSS lens attached)
Power Consumption With Lcd Screen
Still images: approx. 2.8W (with FE 28-70mm F3.5-5.6 OSS lens attached), Movies: approx. 4.7W (with FE 28-70mm F3.5-5.6 OSS lens attached)
Usb Power Supply
Yes (Available with Multi/Micro USB Terminal or USB Type-C Terminal)
Others:
Operating Temperature
32 - 104 degrees F / 0 - 40 degrees C
Size & Weight:
Weight (With Battery And Memory Card Included)
Approx. 650 g / 1lb 7.0 oz
Dimensions (W X H X D)
Approx. 126.9mm x 95.6mm x 73.7mm, Approx. 126.9mm x 95.6mm x 62.7mm (from grip to monitor)/Approx. 5 x 3 7/8 x 3 inches, Approx. 5 x 3 7/8 x 2 1/2 inches (from grip to monitor)
Back-illuminated 24.2MP11 full-frame sensorThe 35mm full-frame Exmor R CMOS image sensor features 24.2-megapixel11 resolution, back illumination, and gapless on-chip lens design for extraordinary sensitivity and dynamic range. Two times faster12 data readout speed is achieved through copper wires and front-end LSI.
Entirely enhanced image processing systemA combination of new-generation image processing system and a new sensor achieves an up to 1.5-stop improvement12 in image quality. A wide ISO sensitivity range of up to ISO 51200 is standard, and approx. up to 15-stop13 dynamic range at low sensitivity settings is realised. Upgraded Detail Reproduction and Area-specific Noise Reduction join to suppress noise and maintain a sense of high overall resolution. Colour reproduction, especially of skin and nature scenes, has also been dramatically improved. The α7 III also supports 14-bit RAW output14 even during silent shooting/continuous shooting15.
Wider, faster, more steadfast AF performanceAn evolved image processing system and α9 camera AF algorithms optimised for the α7 III improve AF speed, precision, and tracking performance. 693 phase-detection AF points and 425 contrast-detection AF points provide high-density wide-area coverage. AF speed improved by up to twice16 and more precise AF tracking performance let you capture and maintain focus on a quickly moving subject in unpredictable motion. The α7 III also autofocuses reliably down to EV-3 brightness17.
Focal-plane phase-detection AF supports A-mount lensesPhase-detection AF can operate even when an A-mount lens18 is mounted to the α7 III via an LA-EA3 adaptor. The 693-point focal-plane phase-detection AF system provides wide-area coverage, fast response, and high-performance tracking.
Eye AF now supporting AF-CEye AF newly supports AF-C mode with greater precision that dramatically enhances portrait shooting, plus higher AF speed that makes it easier to shoot a portrait of a moving subject, even if the subject looks down and away from the camera, or is backlit with face in partial darkness. The α7 III supports Eye AF for A-mount lenses19 mounted via an adaptor.
AF-ON button and multi-selectorThe new AF-ON button activates autofocus without any half-press-shutter-button focus sequence, so you can concentrate better on exactly when to release the shutter and capture the moment instantly. A multi-selector lets you shift the point of focus quickly and efficiently. You can select and shift the point of focus intuitively, so you won’t miss great chances to shoot moving subjects.
Comprehensive AF convenienceAF tracking sensitivity when shooting stills is adjustable in five steps for subjects that move outside of the focus area. Autofocus areas and points remain the same or change when switching between horizontal and vertical orientations, depending on the shooting situation. AF area registration allows frequently used focus point settings to be memorised and assigned to custom buttons for fast, convenient recall at a touch whenever needed.
Up to 10 fps with AF/AE trackingWith new shutter charge unit and image processing system refinements, the α7 III can shoot continuously at up to 10 fps with AF/AE tracking20 (up to 8 fps20 with minimal display lag in live-view continuous shooting mode) for easy, stable shooting of even intensely active subjects. Up to approximately 177 JPEG images (standard) in full resolution, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst21. An electronic shutter allows silent, vibration-free shooting of wildlife and other sensitive situations when even slight noise can mean missing an ideal shot.
Enhanced operability for continuous shootingImages captured in continuous shooting mode can be displayed as a group, and such groups can be deleted or protected in one quick operation. Furthermore, with higher burst capacity and UHS-II media compatibility, the camera significantly streamlines the operation of writing data to memory cards. The Fn button and menu button can be operated to change settings immediately after continuous shooting, while data writing is in progress22.
Anti-flicker shootingFlicker from fluorescent and other artificial lighting is automatically detected and shutter action is timed to minimise the flicker’s effect on still images. This suppresses exposure and colour anomalies at the top and bottom of images shot at high shutter speeds, as well as exposure and colour inconsistency between continuous shots, so you can take images indoors with more confidence.
Clear, natural, realistic 4K moviesHigh-resolution full-frame 4K movies24 with full-pixel readout without pixel binning that condenses approximately 2.4 times25 the amount of data required for 4K movies (QFHD: 3840 x 2160) results in minimal moiré and jaggies. Advanced image processing makes it possible to record full-frame 4K movies with outstanding image quality in the mid-to-high ISO range, so you make the most of the 4K movie format’s unique potential in every shot. Super 35mm can also be selected, instead of full-frame mode, as needed.
Supports a wide range of needs in HDR movie productionSupporting a wide range of HDR movie production needs, the α7 III offers S-Log3 as well as S-Log2 gamma curves, for great flexibility to fine-tune images as desired through colour grading operation in post-production [1], and a new HLG (Hybrid Log-Gamma)26 picture profile for instant HDR workflow. However, colour grading is not required to enjoy instant playback of high-quality, true-to-life images [2] with no blocked shadows or blown highlights on an HDR (HLG) compatible TV.
Versatile movie recording functionsThe α7 III provides a wide array of functions to facilitate workflows of professional videographers, including clean HDMI output, time code / user bits (TC/UB), rec. control, marker display/setting, zebra function, Slow and Quick Motion27, simultaneous proxy movie recording, extraction and separate storage of a still from a movie, and Gamma Display Assist function, among others.
Improved Fast Hybrid AF for movie recordingAn efficient combination of focal-plane phase-detection AF and contrast-detection AF accurately locks onto even fast-moving subjects, then tracks them smoothly during movie recording. AF coverage for movies extends across an area almost as wide as the AF coverage area for still images, so once the high-density AF system locks onto a movie subject, the camera continues to track it steadily and tenaciously. Three AF drive speed settings give you freedom to use slow focus effects when shooting movie scenes.
My Menu and new menu interfaceMy Menu lets you register and arrange up to 30 menu items in order of frequency of use for instant recall, and unused items can be erased, as needed. A custom menu can be created to suit particular shooting needs. The α7 III has primary menus reorganised for easier searching, with group names and page numbers at the top of the displays.
Rating function convenient for on-location sortingRatings from 1 to 5 stars can be applied to still images and maintained as the images are imported into PlayMemories Home or the new Imaging Edge software suite from Sony running on a PC. This function and a protect function to prevent accidental image deletion can each be assigned to a custom button (C3 by default for protect). Ratings and protection can be applied via review playback display and continuous groups can be reviewed, protected, and deleted while you’re on location or traveling.
Promptly changeable customisationCamera setups can be registered (up to two in the camera and four on a memory card) for quick access via mode dial. Up to 81 functions can be assigned to 11 custom keys, and even sets of customised functions can be assigned for stills, movies, and playback. Recall Custom Setting During Hold function is convenient for temporary recall of shooting settings assigned to custom buttons while such a button is held.
High-resolution, high-contrast XGA OLED Tru-Finder™Providing high resolution and contrast, plus the excellent gradation and colour reproduction that are advantages of OLED viewfinders, this approximately 2359K-dot XGA OLED Tru-Finder faithfully depicts images with clear corner-to-corner visibility. Magnification is 0.78x (approx. 38.5° diagonal FOV). ZEISS T* coating greatly reduces obtrusive lens reflection on the ocular lens. Startup is approximately 40% faster than with the α7 II when the camera is switched on. Furthermore, view mode can be set to “High” to provide finer and more natural details by taking maximum advantage of the data read from the 24.2 effective megapixel sensor.
Touch screen LCD for easy instant focus operationA 3.0-type 922K-dot LCD screen offers touch screen operation and bright, clear, finely detailed views even outdoors. Use Touch Focus to focus instantly on a point that you touch on the screen and Touch Pad to drag the focus frame with a fingertip on the LCD as you monitor the shot through the viewfinder. This LCD tilts up by as much as 107°, and down by as much as 41° for flexible, convenient camera holding and shot monitoring.
In-body 5-axis image stabilisation with 5.0-stop shutter speed advantageThis comprehensive system compensates for five types of camera shake that tend to blur images: pitch/yaw shake when shooting at longer focal lengths: X/Y shake in close-up (including macro) shooting: and roll shake when recording stills at night and movies. It effectively achieves 5.0-stop-faster28 shutter speed, so the α7 III can take full advantage of its high-quality imaging capability and live-view image performance. Furthermore, it functions with A-mount lenses attached via mount adaptor, as well as E-mount lenses.
Location Information Link via BluetoothThe camera can be paired with PlayMemories Mobile app30 installed on a compatible mobile phone or tablet device to acquire location data, record it on still images, and correct camera date/time and location settings. PlayMemories Home application can be used on a personal computer to organise imported still images on a map.
Smooth PC tethering via USB 3.1 Gen 1 portA USB Type-C 31 port supporting fast USB 3.1 Gen 1 facilitates high-speed PC Remote transfer of large RAW data files, so you can quickly review images on a PC and continue shooting without delay. Also, a setting to transfer only JPEG files to PC lets you check images via PC even more quickly after continuous shooting because the camera doesn’t have to send big volumes of RAW data.
Longer battery life to shoot for more professional lengthsFor extended periods of confident shooting, the NP-FZ100 battery has approximately 2.2 times the capacity of a NP-FW50 battery that allows shooting of up to approximately 710 photos32 with one full charge and an optional VG-C3EM Vertical Grip can hold two batteries. USB Type-C™ and Multi/Micro USB ports allow external mobile batteries to power the camera for extended recording. Even more conveniently, accessories such as a remote control unit can be used via Multi/Micro USB port while power is supplied via USB Type-C™ port. BC-QZ1 optional battery charger allows quicker charging than charging via USB.
Dual slots with UHS-II compatibilityThis camera provides two media slots for SD card (UHS-II-compatible for fast data writing) and SD card/Memory Stick, respectively. Two cards in the slots can be used to simultaneously record or relay record data: separate RAW data from JPEG data, or stills from movies: and copy data from one card to the other. The memory card cover is lockable to prevent it from being opened unintentionally.
Highly durable and operable in tough conditionsThe α7 III functions reliably in challenging environments. Its body is fortified by lightweight, high-rigidity magnesium alloy top cover, front cover, and internal frame. The number of lens mount screws has been increased to six for enhanced durability. Major buttons and dials are sealed. Sealing is provided throughout the body to minimise entry of dust and moisture33.
One-touch remote & One-touch sharingOne-touch remote can turn a smartphone or tablet into a viewfinder/remote control. One-touch sharing transfers photos/videos to your device for SNS sharing. Just install a PlayMemories Mobile app via Wi-Fi to your NFC-enabled Android device, and then touch the device to the camera to connect them. If you don’t have NFC, use QR code compatibility to pair the devices.
New Imaging Edge software suite from SonyImaging Edge software suite can maximise image quality, improve production efficiency and help you finely adjust RAW-based images. Use its “Remote” to remotely control shooting while monitoring scenes via live-view PC screen “Edit” to develop RAW data into high-quality photos: and “Viewer” to view, rate and select photos from a list of shots.
24.2MP 35mm full-frame CMOS sensor with back-illuminated design
Sensitivity range up to ISO 51200 (expandable to ISO 50-204800 for stills)
Fast Hybrid AF with 693 phase-detection and 425 contrast-detection AF points
High-speed continuous shooting of up to 10 fps with AF/AE tracking
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